Our Work

James Hattem

social media management & paid ads

We launched Andrew’s personal brand from zero followers and no existing content ecosystem into a powerful lead-generating machine.

Project Overview

Virality & reach

Top-performing TikTok reached 421,000+ views – Watch Here

Consistent organic reach in a highly competitive, oversaturated mentorship space.

RESULTS

12-month growth

Instagram

0 → 6,122 highly targeted followers

TikTok

0 → 25.9K followers

Services

Social Media Management, Website Dev, Brand Launch

The Outcome

From Content to Commercial Impact

Repurposed creative drove massive organic reach, real revenue, and positioned Andrew as a trusted authority in a crowded mentorship market. Established Andrew as a credible expert and authority, not just another online coach.

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Repurposed ad creative generated 23.9K+ organic views on TikTok, proving cross-platform resonance.

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Social media directly contributed to tens of thousands of dollars in mentorship revenue.

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Broke through a saturated mentorship market, generating over 800k+ views across platforms.

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Built a personal brand with compounding organic growth, by adding 25,000+ followers.

Content Strategy

Organic Content Strategy & Direction

End-to-end organic content strategy designed for authority building, differentiation, and long-term growth.

Short-Form Video Content (Instagram & TikTok)

Scripted, directed, and produced short-form videos optimized for retention, shares, and organic reach.

Thought Leadership & Expert Positioning

Content positioning Andrew as a credible expert and mentor in a highly saturated market

Content System & Framework

Scalable content structure enabling consistent posting, growth, and monetization.

the phygital way

Key Overview

01

Repurposed top-performing organic content into Meta & Google ads

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One ad creative also achieved 23.9K+ organic views on TikTok

03

Results (metrics, growth, engagement, revenue, reach, etc.)