Primary mandate: Drive e-commerce growth while simultaneously increasing awareness and traffic to Bentley’s physical retail locations.
Educating customers that Bentley is not only an online store, but also a physical retail destination. Encouraging foot traffic in a market where most bag and travel gear brands are perceived as online-only.
Instagram Views
+ 880%
Online Reach
+ 660%
Services
Social Media Management, Paid Ads
Executed a dual-threat omnichannel strategy that transformed Bentley from a perceived online-only retailer into a premier physical destination.
High-performing human-led reels and AI creatives exploded organic visibility, proving that luggage content can go viral.
Strategic paid and organic integration expanded total reach, capturing new audiences across Meta and Google platforms.
Shifted from static product shots to lifestyle storytelling, turning passive scrollers into active brand advocates.
Successfully drove the “online-to-offline” mandate, generating a measurable surge in foot traffic for new store openings & seasonal sales.
End-to-end content ecosystem designed to drive e-commerce growth while simultaneously increasing awareness and traffic to Bentley’s physical retail locations.
Human-led product reels and in-store content showcasing new locations, displays, and the shopping experience to encourage foot traffic.
Strategic content positioning Bentley as the go-to destination for travel gear, shifting consumer perception from “online-only” to a full retail experience.
Utilization of AI-generated videos and static assets to scale product visibility, ensuring consistent output for both organic growth and paid ad testing.