Starting point: Instagram at ~3,000 followers, 0 presence on TikTok and Facebook. Social media used primarily for friends and family, with no clear positioning, strategy, or traction
No defined niche, brand angle, or content direction. Desire to “be an influencer” without clarity on who she was speaking to, why, or what made her different.
Tiktok
0 → 196.9K followers in under one year
Scaled to 210K followers
Services
Social Media Management
Repurposed creative drove massive organic reach, real revenue, and positioned Andrew as a trusted authority in a crowded mentorship market. Established Andrew as a credible expert and authority, not just another online coach.
Scaled from ~3,000 friends and family to a powerhouse following of 210,000+ through consistent, high-reach Reels.
Built a massive audience from zero to 196.9K in under one year, generating over 3.2M total likes.
Top-performing content exploded organically, with single videos hitting 4.9M and 3.9M views across platforms.
Achieved sustained traction beyond one-off hits, with the majority of videos averaging over 100,000 views.
End-to-end organic content strategy designed for authority building, differentiation, and long-term growth.
Scripted and directed short-form videos optimized for organic growth. Consistent content formats designed to scale across platforms.
Launch and rollout strategy to transition from personal account to influencer brand. Content activations designed to spark conversation, engagement, and community growth.
Successfully built a high-reach, viral personal brand across platforms from the ground up.