Our Work

Melrose Window Coverings

social media management, paid ads, Website Revamp

Starting point: Limited social media presence with minimal brand storytelling or digital visibility.

Project Overview

Industry challenge.

Operating in a traditional, mature industry where most competitors rely on outdated marketing and lack creative differentiation. Very few brands using modern, engaging social-first content to stand out

RESULTS

12-month growth

Instagram

+10.18% follower growth

Website

211K total impressions

Services

Social Media Management, Paid Ads, Website Revamp

The Outcome

From Content to Commercial Impact

Repurposed creative drove massive organic reach, real revenue, and positioned Andrew as a trusted authority in a crowded mentorship market. Established Andrew as a credible expert and authority, not just another online coach.

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Explosive increase in engagement, driving over 2,177 total interactions from just 27 pieces of content in the first 30 days.

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K+

Generated rapid early momentum with 211,000+ total impressions across platforms in the first month.

 

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Achieved +90.96% growth in daily reach, establishing strong visibility in a traditionally non-creative market.

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Short-form video strategy sparked a massive surge in interactions, signaling strong algorithmic favor and audience resonance.

Content Strategy

Organic Content Strategy & Direction

End-to-end organic content strategy designed for authority building, differentiation, and long-term growth.

Content-driven solution

Introduced humorous, relatable skits to humanize the brand and make it instantly recognizable. Balanced entertainment with educational content explaining products and services. Reinforced credibility through social proof showcasing real past projects and installations

Paid media expansion

Launched niche-specific paid media with tailored messaging for window coverings & homeowners

Short-Form Video Production

Human-led, personality-driven, and industry-specific content

the phygital way

Key Overview

01

Launched targeted paid media campaigns with messaging

02

Leveraged high-performance Reels to drive +10.18% follower growth

03

differentiated Melrose from competitors by modernizing the brand