Our Work

Soma Fit Club

social media management, ads, influencer marketing, website revamp

Scope of engagement: Full social media management, paid advertising, influencer marketing, and website revamp.

Project Overview

Virality & reach

Full social media management, paid advertising, influencer marketing, and website revamp

Consistent organic reach in a highly competitive, oversaturated mentorship space.

RESULTS

12-month growth

Ads (Paid Media)

Meta & Google

Branding & Content

Content Management

Services

Social Media Management, Ads, Website Revamp

Phygital Group Reception desk with a laptop in front of a sign reading "soma," green hanging plants above, and a mannequin wearing a black suit with white patches to the right—perfect for an innovative marketing agency space. Full Service Marketing Agency
Phygital Group A woman with blonde hair rides a stationary exercise bike indoors, wearing black workout attire and sneakers. The background features a wall with the "soma" logo, showcasing the dynamic environment of a modern growth agency. Full Service Marketing Agency
Phygital Group A trainer from a marketing agency shows a fitness screen to a person wearing EMS gear in a gym, with two others observing and a mirrored wall reflecting the scene. Full Service Marketing Agency

The Outcome

From Content to Commercial Impact

Repurposed creative drove massive organic reach, real revenue, and positioned Andrew as a trusted authority in a crowded mentorship market. Established Andrew as a credible expert and authority, not just another online coach.

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Repurposed ad creative generated 23.9K+ organic views on TikTok, proving cross-platform resonance.

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Social media directly contributed to tens of thousands of dollars in mentorship revenue.

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Broke through a saturated mentorship market, generating over 800k+ views across platforms.

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Built a personal brand with compounding organic growth, by adding 25,000+ followers.

Content Strategy

Organic Content Strategy & Direction

End-to-end organic content strategy designed for authority building, differentiation, and long-term growth.

Ads (Paid Media)

Conversion-focused ad strategy across Meta & Google. Educational ad creatives designed to explain EMS clearly and build trust.

Branding & Content (Organic Social Media)

Full social media management: strategy, content creation, posting, and community management. Educational, motivational, and lifestyle-driven short-form videos.

Activations (Influencers & Community)

Influencer marketing campaigns to demonstrate EMS in real-life scenarios. Testimonial-driven and experience-based content.

the phygital way

Key Overview

01

Redesigned the digital storefront to prioritize clarity

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Meta and Google ads engineered to answer questions and build trust

03

synchronized messaging across organic social & paid ads