Our Work
Bentley
Primary mandate: Drive e-commerce growth while simultaneously increasing awareness and traffic to Bentley’s physical retail locations.
Project Overview
Core challenge
Educating customers that Bentley is not only an online store, but also a physical retail destination. Encouraging foot traffic in a market where most bag and travel gear brands are perceived as online-only.
RESULTS
12-month growth
Instagram Views
+ 880%
Online Reach
+ 660%
Services
Social Media Management, Paid Ads
The Outcome
From Content to Commercial Impact
Executed a dual-threat omnichannel strategy that transformed Bentley from a perceived online-only retailer into a premier physical destination.
- Video Performance
%
High-performing human-led reels and AI creatives exploded organic visibility, proving that luggage content can go viral.
- BRAND AWARENESS
%
Strategic paid and organic integration expanded total reach, capturing new audiences across Meta and Google platforms.
- COMMUNITY ENGAGEMENT
%
Shifted from static product shots to lifestyle storytelling, turning passive scrollers into active brand advocates.
- RETAIL TRAFFIC
K+
Successfully drove the “online-to-offline” mandate, generating a measurable surge in foot traffic for new store openings & seasonal sales.
Content Strategy
End-to-end content ecosystem designed to drive e-commerce growth while simultaneously increasing awareness and traffic to Bentley’s physical retail locations.
SHORT-FORM VIDEO CONTENT (REELS & TIKTOK)
Human-led product reels and in-store content showcasing new locations, displays, and the shopping experience to encourage foot traffic.
BRAND POSITIONING & RETAIL AUTHORITY
Strategic content positioning Bentley as the go-to destination for travel gear, shifting consumer perception from “online-only” to a full retail experience.
SCALABLE CREATIVE FRAMEWORK
Utilization of AI-generated videos and static assets to scale product visibility, ensuring consistent output for both organic growth and paid ad testing.