Our Work
Rap Soda
Equity partnership covering global brand scaling, celebrity and artist deal-making, creative production, and retail expansion beyond Quebec.
Project Overview
Primary challenge
Taking a Quebec-born soda brand with real grocery traction and turning it into a name that travels. Rap Soda had the product – zero sugar, probiotic, exotic flavours, and an energy line in Rap Soda Power – and it had the shelf space, moving through Metro, Super C and Jean Coutu. What it didn’t have was scale: the distribution, the cultural weight, and the capital structure to compete against multinational beverage budgets on an international stage. The mandate was to grow a regional favourite into a global contender without losing the flavour-first, culture-forward identity that made it work in the first place.
The Outcome
From Regional Favourite to Global Contender
Rap Soda moved from a Quebec grocery brand into an internationally positioned beverage company. Celebrity and artist partnerships supplied the credibility layer, a high-volume AI-powered content engine supplied the demand, and equity alignment kept every decision pointed at distribution and margin rather than impressions.
Content Strategy
End-to-end organic content strategy built for shelf recall, category differentiation, and cultural relevance across a large and growing flavour portfolio.
FLAVOUR-LED CONTENT VELOCITY (AI-POWERED)
Maintained a high-frequency publishing schedule across the entire portfolio – Pina Colada, Midnight Melon, Summer Freezer, Boom Boom Paradise, Tokyo White Peach, Razzy and the Power energy line – using AI product photoshoots to give every SKU campaign-grade visuals without a separate production day for each.
CULTURAL VALIDATION THROUGH MUSIC & CELEBRITY
Leaned into the brand’s music-forward name and amplified it through artist and celebrity partnerships, buying instant credibility with a young, culture-first audience that ignores conventional beverage advertising.
RETAIL-TO-SOCIAL LOOP
Turned every new door, region and retail launch into a content moment – and turned the resulting social demand into the proof point that opened the next distribution conversation.